Market intelligence

Market intelligence

The Future of Faria Lima

New Post-Pandemic Geographies. Trends and future for the city of São Paulo.

The awakening of Geomarketing

Geomarketing Theorems: Central Place Theory, Gravitational Law of Retail, Geographic Marketing. The Cold War and the range of nuclear explosions.

Analysis methodology for franchises

Use Mapfry to plan and execute your expansion process

Is market potential a zero-sum game?

How the market can be expanded through innovation and value creation

Best cities to have kids

Extensive study offers valuable insights for a society experiencing the consequences of the sharp drop in the birth rate

Geomarketing lessons with Sun Tzu

Geomarketing lessons from the great Chinese strategist that are still valid today.

The commercial planning of the consumer goods industries

Since the industry depends on retailers as a sales network for its products, its breeding points.

The awakening of the dormitory cities

Interior cities are growing with the arrival of professionals who work from home offices.

Continuous expansion

The interview with the CEO of the pharmacy chain Raia Drogasil is an expansion class with which he always understands and gets it right

The Future of Location Analysis

For those who want to optimize their branch network, find promising new locations, or simply understand their market better