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Those who read the previous articles know that what we now call Geomarketing had Beginning in prehistory and has evolved over time, incorporating techniques and methods that made it increasingly useful.
Even so, the business utility, Geomarketing Marketing, would only take shape with a set of theories such as Central Place Theory, to Gravitational Theory and finally, the methodological guide established by William Applebaum, professor of Marketing Geography at Harvard.
This methodological guide, available here, is still the central body of the analysis processes that we call Geomarketing.
Around 1950, the technique relied entirely on field collections, paper maps, pins, manual tables, a huge amount of work that was only justified in large projects, such as the expansion of supermarket chains.
A few years later, the technology to evolve Geomarketing from paper to computers was already beginning to be developed, but for other purposes.
Long live the Cold War, the balance between powers and the fear of the nuclear holocaust
Among all of the opponent's nuclear destruction plans were bomb impact assessments.
The American military wanted to estimate how many bombs would be needed and how they should be distributed for the attack to be fulminant.
The scene below from an Indiana Jones movie shows how the tests were done.
Cities were built and destroyed in the Nevada desert to improve destruction radius calculations.
Anyone who wants to use a tool that simulates the radius of destruction of nuclear weapons can use the NukeMap.
Other articles in this series:
The evolution of Space Intelligence
Geomarketing and Geographic Information Systems
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