For those of you who started here, this is the series Revisiting Predictions, which returns to articles that were published in mid-2020.

‍

No Previous article we talked about the new Creative Class.

‍

Now let's talk about the geographies that are being created by the emergence of this new social class.

‍

Topic covered for the first time in the article Using Villa XP to talk about cities.

‍

Several news give an account of migration from the center of large cities to their surroundings

‍

A movement that gained strength with remote work policies, freeing several professionals to live with their families in the countryside, in search of a better quality of life.

‍

O Dream of owning a home, in a condominium close to the capitals, repeats in 2020 Brazil the format established in the 1960s in the United States, the suburb.

‍

There, the car and the highway used to connect from home to work, and now the internet fully assumes that role.

‍

As The Villa XP works are in full swing and, as it turns out, other companies have already decided to move inland.

‍

All in search of the highly qualified professional who chose this region to settle in condominiums, which move the group of quiet cities around 100 km from São Paulo, known for their weekend getaways, as a belt for retirees or for their large universities.

‍

The idea of a home office, which combines spaces such as home and work, also brings together time itself, which was divided between week and weekend, work and retirement.

‍

Bringing business to these geographies originally focused on leisure.

‍

Living is more than living.

‍

We already talk about scarcity of land, valuation of the remnants, anticipation of phases, without considering the extent to which this trend will remain strong.

‍

It is true that life in the metropolis can be difficult for those with children, hence the strength of the call for an outdoor childhood, as many parents had, a message from every prospect in every condominium.

‍

Quality of life in the interior is a vague concept, but one that we can summarize in less violence, pollution and more contact with nature.

‍

In this case, it would be more accurate to say quality of housing, as if living could be the only dimension of living.

‍

The expansion of this movement is limited by opposing forces.

‍

The Brazilian family is shrinking, and many of these professionals from Creative Classes They live alone or in couple without the prospect of children.

‍

If the idea of living in a beautiful house, isolated and protected, surrounded by like-minded neighbors, without cultural events, attending birthdays and June festivities, you think it's terrifying, so No Condo For You.

‍

The demand of families for houses in the interior can still be curbed by Resumption of face-to-face work or hybrid, grown-up children, as well as the very limitations that inland cities offer to other professions.

‍

Big cities, always seen as villains, are reinvigorated now that a new evil presents itself, the inner city.

‍

The very idea of a complete life, without dangers, surrounded by nature, with walks around the lake and games at the club, can indeed be hopeless.

‍

Even though the metropolis has its problems, it is still capable of providing a heightened meaning to the lives of its residents.

‍

As Dostoevsky said, “The greatest happiness is when a person knows why they are unhappy.”

‍

Which brings us to the last article in this series, São Paulo in the future, where we will visit the predictions made in The Future of Faria Lima.