Mapfry Team
upon
Jan 7, 2025
The Future of Location Analysis

Location is among the crucial factors for success in the business world.

That's why so many companies seek location analysis tools, only to be disappointed with expensive and difficult to use solutions.

This is where Mapfry innovates in the field of Geomarketing, by transforming the way companies make decisions about location.

Analyses in minutes

The Mapfry platform is the only one that allows the publication of detailed location analyses in a few minutes.

Using high-quality demographic data combined with your business data, the system allows accurate assessment of both existing operations and expansion opportunities.

Seven Reasons to Use Mapfry

  1. Mapping areas not served by your network, revealing spaces for growth.
  2. Secure, up-to-date, and simplified data for your analyses.
  3. Success factors, based on a scoring model that considers multiple factors, you will be able to identify the importance of each variable for your good performance.
  4. Scenarios for optimizing the distribution of units.
  5. Design of attractive areas that help predict economic success in new locations.
  6. Localizing target audiences and niche markets, improving your campaigns and reducing costs.
  7. Product mix, define your brand strategy, price, and promotion adapted to the local environment for long-term sales.

Visualization on maps for simplified analysis

Reading abstract tabular data as clear visual representations on maps, making it easier to solve problems and make decisions.

 Studies show that maps help solve problems faster, especially in complex tasks, as they simplify variables in maps.

Understand your competition

Geographic analyses are crucial to assess market concentration.

Mapfry allows you to visualize areas of influence and overlaps, facilitating analysis of network dispersion or market dominance.

Grow with intelligence

With fast, accurate, and visual analytics, companies can make more informed and strategic location decisions.

In segments where location is everything, Mapfry offers the necessary technology to always be one step ahead.