Market intelligence

Market intelligence

Analysis methodology for franchises

Use Mapfry to plan and execute your expansion process

Is market potential a zero-sum game?

How the market can be expanded through innovation and value creation

Best cities to have kids

Extensive study offers valuable insights for a society experiencing the consequences of the sharp drop in the birth rate

Geomarketing lessons with Sun Tzu

Geomarketing lessons from the great Chinese strategist that are still valid today.

The commercial planning of the consumer goods industries

Since the industry depends on retailers as a sales network for its products, its breeding points.

A niche to call your own

How to measure a market and understand if there is a niche to be explored.

Retail chains use income class information to define their strategies

What is not Geomarketing

Many sites misdescribe Geomarketing, providing examples of applications that are completely disconnected from reality.

The Future of Faria Lima

New Post-Pandemic Geographies. Trends and future for the city of São Paulo.

The awakening of Geomarketing

Geomarketing Theorems: Central Place Theory, Gravitational Law of Retail, Geographic Marketing. The Cold War and the range of nuclear explosions.