In mid-2020, the series of articles on the geographical developments caused by the pandemic was published.

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Starting with the article, Chain reactions resulting from the crisis can directly affect the economy of neighborhoods, who discussed the regions that would have the most to gain and lose with the new organization of labor.

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Theme that had repercussions on JN in the report Pandemic changes the business map in large cities And today it continues to unfold in consequences that go beyond the impacts of the economic crisis in Pandemic reinforces inequality between neighborhoods in São Paulo.

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To arrive at these predictions, the team Mapfry analyzed a series of information regarding the profile of workers in each neighborhood.

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The discovery was that, in addition to the effects of the pandemic itself, there was a new fact that pointed out the paths that each region would follow from then on and that remains decisive, the rise of Creative Classes.

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Just as the Middle Class derived from the Industrial Revolution, which relegated physical effort to machines, the Creative Class is the result of the Information Revolution, which transferred intellectual effort to machines.

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This is the group of workers that was best able to take advantage of the effects of cost reductions in computing and electronics, creating communication and work networks that are the future of productivity.

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So, when the pandemic restricted face-to-face professional practices, was this group privileged again.

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As a result, the presence of Creative Classes in certain neighborhoods energized their economic activity, just as their absence in corporate centers led to the decline of those places.

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The prospect of returning to face-to-face work It generates agitation, with young people questioning the real need for a return and veterans explaining that the encounter in the work environment favors the learning of those who are in the early part of their careers.

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For now, the debate has addressed the motivations of those who prefer to remain at home against those who wish to return to the office.

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There is a third factor that is still underexplored, that returning to the offices may not be a matter of will, but of power.

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Many professionals no longer live in neighborhoods close to corporate centers such as Morumbi, Moema, Campo Belo, Vila Mariana, Alto de Pinheiros, Perdizes, Vila Leopoldina, in the case of São Paulo.

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A migration to interior cities It accelerated with the home office, a topic that we will explore in depth in the second article of the series of reviews, The awakening of the dormitory cities, in which we will return to the predictions made in Using Villa XP to talk about cities.