Market intelligence

Market intelligence

Market segmentation

The best way to divide the market is by the hierarchy of needs.

Geomarketing Theories

Marketing and Geography laws and theorems combined to form a new theoretical set for Geomarketing.

São Paulo in the future

Local activism in large cities. Local buying and other movements demanding new uses for old productive spaces.

Vitamin for your brain

About the false idea that super analytical decisions are superior to feeling.

I want to start

Understand the ways to start your story with Mapfry.

Geomarketing lessons with Sun Tzu

Geomarketing lessons from the great Chinese strategist that are still valid today.

The commercial planning of the consumer goods industries

Since the industry depends on retailers as a sales network for its products, its breeding points.

The awakening of the dormitory cities

Interior cities are growing with the arrival of professionals who work from home offices.

Continuous expansion

The interview with the CEO of the pharmacy chain Raia Drogasil is an expansion class with which he always understands and gets it right

The Future of Location Analysis

For those who want to optimize their branch network, find promising new locations, or simply understand their market better