Analysis experts love to point out the Feeling as the enemy of good decisions

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That's more of a sales pitch than a truth.

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In it, a “problem” is created to then offer its solution.

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Which may be some advanced analytical process backed by state-of-the-art systems and data, blah blah blah.

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Impossible to resist isn't it?

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Try to explain this to those who grew their business using the Feeling.

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O Feeling Alone is a problem for professionals who need to justify their investment decisions to stakeholders.

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People who invest their own capital learn the hard way how important it is to follow their instincts and protect themselves from traps.

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Do you know that butterflies in your stomach?

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It is well-founded.

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So much so that many people consider the intestine to be our second brain.

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Possessing neurons, the so-called enteric nervous system has autonomy in relation to the central nervous system and may disagree with it.

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And what is the role of analysis?

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Decision and investigation, in that order.

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The idea that you must first investigate everything thoroughly until, if something good appears, then thinking about investing is paralyzing.

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Analysis paralysis or paralysis through analysis is an expression that describes these cases.

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She talks about situations in which the decision-making process is long and slow, as it takes into account numerous factors and possibilities with the ambition to arrive at the perfect solution.

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Freud explains, but underneath that paralysis there is a great fear of making mistakes.

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While people who invest their own capital are the biggest victims of their mistakes and also the most benefited by the right ones, executives work with inverted incentives.

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A wrong choice, even if well-founded, can be forgiven, while a right and ill-founded choice, even if it generates profits for shareholders, can be criticized.

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Hence the benefit of protecting yourself from negative scenarios with analysis and more analysis.

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Another point is that the maturation process of Feeling It is made up of experiences, so moderate risks should be taken at the beginning.

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You don't want to see yourself instinctively extinct.

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As in the saying:

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Someone can win multiple times and lose everything at once.

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When you find yourself faced with an opportunity, it soon becomes clear that other people may also be aware of it.

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Speed is a key factor in business, an opportunity must be secured before others can turn the dispute into an auction.

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At such moments, it is essential not to act on impulse, in order to preserve your analytical exemption.

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Here is the balance between Feeling and the analytical process.

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Whereas the Feeling it's fast, the analytical process works slower.

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But it's perfectly normal to combine the two in short cycles at the start and deepen the analysis with more time.

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Mega-investor George Soros works like this, Invest and Investigate or invest and investigate.

You need to know yourself and your business environment to decide.

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Whatever your method, everyone knows the danger of making decisions without prior reflection.

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In the end, it will be you who will live with the consequences of your choices, so it is essential to take control of your decisions.

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We're here to help you choose better among the possible options and have an excellent relationship with your choices in the future.

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It's not about getting it right, but being prepared for the most likely scenarios.

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