Exploring New Territories
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Mapfry Team
em
Jan 9, 2025
The era of open expansion
New technologies make it possible to open up expansion intelligence to other partners.
João Caetano
em
Jan 9, 2025
Brands must keep up with the changes of generations
Consumer segmentation is no longer an option and is a necessity
João Caetano
em
Jan 9, 2025
The new Franchise Law and Big Brother Brazil
The new Franchise Law (13,966/19) encourages franchisor networks to be more careful in their geographical expansion.
Mapfry Team
em
Jan 9, 2025
Evolving segmentation
Know how to divide the territory and conquer it.
Mapfry Team
em
Jan 9, 2025
Batcomputer
Understand the incredible similarities between the Batcomputer and the Mapfry platform
Mapfry Team
em
Jan 8, 2025
Raise your stakes
A good strategy balances decision and information
Mapfry Team
em
Jan 7, 2025
Why your company should adopt Mapfry
We are the platform that most values interpretation and human judgment
Mapfry Team
em
Jan 7, 2025
Brazilian Geomarketing at Web Summit Lisbon 2024
Mapfry implements Portuguese Census data on a Geomarketing platform
Mapfry Team
em
Jan 7, 2025
A brief history of market maps
The evolution of the use of maps for commercial purposes
João Caetano
em
Jan 7, 2025
Overview of the Central Place Theory
Despite its author's dark past, the Central Place Theory remains a valuable tool for understanding the spatial organization of cities and the distribution of services