.jpg)
How many times have we seen companies operating in the “do as much as you can, in the shortest possible time” mode?
When there are no clear filters or defined priorities, the general feeling is: “We don't have a strategy, because we can't say 'no' to anything.”
The superior role of market research
A good strategy is one that balances decision and information.
When we talk about Market Research and Geomarketing, we are talking about methodologies that generate Context view, both of competition and of market opportunities in certain regions.
Why is that superior?
Because, by mapping geographic data and consumption trends, you gain a layer of wits which reduces blind bets.
This doesn't negate the risk, but it does provide a ballast for decision-making.
For example, instead of “betting everything” on a single segment or region without any data, the company assesses where there is a greater audience density, weaker competition, or more efficient distribution routes, and Just then make choices.
Even so, it's important to remember that insecurity It's normal, after all, even with a lot of data, we will never be 100% sure.
But well-collected and analyzed data makes that insecurity more manageable.
Romantic vs. realistic views of strategy
Is there a certain romanticism around the idea of strategy.
We make comparisons with movies in which a disadvantaged hero finds the secret passage to the fortress or a brilliant solution such as “so let's try this path!”.
These are moments of dramatic clarity, which seem like perfect examples of strategy.
In real life, not every strategy will look like a “masterstroke”.
Some plans involve Give up Make big jumps and simply keep multiple projects, but in a way minimally structured.
Especially when there's Geomarketing data suggesting that several regions have moderate potential, but there's no certainty about which one we should explore first.
It's less glamorous, but many companies operate on this “small bet on multiple fronts” model based on the data they have.
Decision without strategy?
Imagine that you have two options:
- Place a big bet in a high-risk but high-return initiative.
- “Slice” its strategy, distributing resources across several initiatives with lower risk and lower return.
If everything converges to a single bet and it fails, you could sink fast.
If the company maintains multiple fronts, it may move forward in small steps, but with a lower chance of going bankrupt once and for all.
Market studies and geomarketing can Fine-tune this choice, helping to identify Where are there better opportunities or Which segments are more promising.
The mess of the real world
Often, the “best” strategy we can create is nothing more than a Take advantage in the midst of many restrictions.
You do market research, use geomarketing, hire consultants, only to discover that your options are still fraught with risks.
Strategy doesn't happen in a vacuum: there is competition, economic uncertainties, political contexts, and the legacy of past decisions, all of which impact what you can or cannot do.
“If we had a strategy, everything would work out!”
A strategy may, for example, reveal that your assumptions were wrong or that you need to recognize a gigantic debt.
Experience shows that Too much of a hurry to seem “decided” can lead to serious errors, especially if the data indicate that the scenario is complex and there is no prospect of a quick win.
Summary
The strategy It's not a magic formula that solves all problems.
It combines pragmatism, decision and optionality.
Market studies and geomarketing may slightly increase your chances of success, as they offer clearer views of where and how to act.
Mas Not even them guarantee absolute certainties.
After all, the business world is always full of variables out of control.
.jpg)
