Market intelligence

Market intelligence

Fontes de dados

A origem dos dados apresentados na plataforma Mapfry e como citá-los como fonte.

The methodology before software and data

A Geomarketing system is much more than functionalities on a map

The importance of Geomarketing

The geographical segmentation of population groups is one of the main Geomarketing techniques.

The consolidation of a new retail

Soon we'll see the little factory stores on the best street corners and delivery apps.

Geomarketing lessons with Sun Tzu

Geomarketing lessons from the great Chinese strategist that are still valid today.

The commercial planning of the consumer goods industries

Since the industry depends on retailers as a sales network for its products, its breeding points.

The awakening of the dormitory cities

Interior cities are growing with the arrival of professionals who work from home offices.

Continuous expansion

The interview with the CEO of the pharmacy chain Raia Drogasil is an expansion class with which he always understands and gets it right

The Future of Location Analysis

For those who want to optimize their branch network, find promising new locations, or simply understand their market better