Market intelligence

Market intelligence

Industry and retail in a new season

How a trend takes shape and how much the song Take It For Her was a premonition of a movement.

Como o Geomarketing começou

Geomarketing no início dos tempos. Despertar da Inteligência Espacial e seus desdobramentos.

How to define the attractiveness of a store?

Maslow's pyramid is an important resource for estimating reach

Databases for market research

Manual for using the information available on Mapfry.

Geomarketing for franchises

Criteria that franchises must use to design the territories of their franchisees.

Geomarketing lessons with Sun Tzu

Geomarketing lessons from the great Chinese strategist that are still valid today.

The commercial planning of the consumer goods industries

Since the industry depends on retailers as a sales network for its products, its breeding points.

The awakening of the dormitory cities

Interior cities are growing with the arrival of professionals who work from home offices.

Continuous expansion

The interview with the CEO of the pharmacy chain Raia Drogasil is an expansion class with which he always understands and gets it right

The Future of Location Analysis

For those who want to optimize their branch network, find promising new locations, or simply understand their market better