Mapfry Team
upon
Jan 7, 2025
Geography for Business Handbook

Content guide for you to become a Geomarketing specialist using Mapfry.

  1. Historic

1.1 How Geomarketing Started

1.2 The evolution of Space Intelligence

1.3 The awakening of Geomarketing

1.4 Geomarketing and Geographic Information Systems

1.5 A New Hope for Geomarketing

1.6 Geomarketing at the turn of the millennium

1.7 Geomarketing in the era of Startups

1.8 Eras of expansion

  1. Conceptual basis


2.1 Ultimate geomarketing

2.2 How much is a retail outlet worth

2.3 Geomarketing for Commercial Points

2.4 How does Geomarketing work

2.5 Who else uses Geomarketing

2.6 Geomarketing Theories

2.7 Analysis methodology for franchises

2.8 Geomarketing Books

  1. Mapfry interface

3.1 Project environment interface 

3.1.1 Project Environment

3.1.2 Dive into the interface

3.2.3 Duplicate layers

3.2 Data layers

3.2.1 Databases for market research

3.2.2 Data sources

3.3 Points of Interest

3.3.1 Step by step when using Points of Interest

3.4 Mapfry Map Editor


3. 5 Studies that saw presentations

2.5.1 A good story

3.5.2 Build your story

  1. Examples of analysis

4.1 In Search of the Blind Spot

4.2 Delivery Areas

4.3 Area of Influence Design

4.4 Population Analysis

4.5 Competitive analysis for commercial points

4.5 Reverse engineering of the expansion

4.6 Aligning expansion parameters


  1. storylines

5.1 Geomarketing is about telling stories

5.2 Maps that yield stories

5.3 Share your story

  1. Other references

6.1 Business Demography: Field of Study, Perspectives, and Applications

6.2 Geomarketing: New trends, learn how to make accurate decisions using geographical analysis

6.3 Geography - This serves, first of all, to wage war

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