Market intelligence

Market intelligence

Revisiting forecasts about the geographical developments caused by the pandemic

Creative classes bring growth to interior cities.

Expanding networks

Mapfry offers network expansion course with specialists in Geomarketing analysis

A niche to call your own

How to measure a market and understand if there is a niche to be explored.

Retail chains use income class information to define their strategies

What is not Geomarketing

Many sites misdescribe Geomarketing, providing examples of applications that are completely disconnected from reality.

Industry and retail in a new season

How a trend takes shape and how much the song Take It For Her was a premonition of a movement.

Como o Geomarketing começou

Geomarketing no início dos tempos. Despertar da Inteligência Espacial e seus desdobramentos.

How to define the attractiveness of a store?

Maslow's pyramid is an important resource for estimating reach

Databases for market research

Manual for using the information available on Mapfry.

Geomarketing for franchises

Criteria that franchises must use to design the territories of their franchisees.