Exploring New Territories

Exploring New Territories

Why Big Data Isn't a Big Deal

Miscellaneous information that doesn't add anything else

Understand the Mapfry plan structure and learn where to start your Geomarketing journey.

Rent is the new CAC

Online retailers seek physical presence as a means of survival

Geolocation Marketing

Geofencing, Geotargeting are Geolocation Marketing resources that are increasingly closer to the reality of brands.

Geomarketing and Ponto

Choosing the right location is a key factor for a retail operation's profits.

The era of open expansion

New technologies make it possible to open up expansion intelligence to other partners.

Brands must keep up with the changes of generations

Consumer segmentation is no longer an option and is a necessity

The new Franchise Law and Big Brother Brazil

The new Franchise Law (13,966/19) encourages franchisor networks to be more careful in their geographical expansion.

Evolving segmentation

Know how to divide the territory and conquer it.

Understand the incredible similarities between the Batcomputer and the Mapfry platform