Exploring New Territories
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Mapfry Team
em
Jan 9, 2025
Cohabitation Retail
The retail of the future must contemplate its neighborhood.
João Caetano
em
Jan 9, 2025
Market trends for 2024
Market forecasts and the logics that led to them
João Caetano
em
Jan 9, 2025
How much is Business Geography worth?
One point interests a lot of people, two points interest much more.
Leandro Gregorio
em
Jan 9, 2025
Digital marketing doesn't always work
Geomarketing integrates digital marketing at the local level.
João Caetano
em
Jan 9, 2025
The retail of the future
Considerations regarding the key insights presented at the ABF post-NRF 2023 event.
Mapfry Team
em
Jan 7, 2025
Geomarketing and Ponto
Choosing the right location is a key factor for a retail operation's profits.
Mapfry Team
em
Jan 7, 2025
The era of open expansion
New technologies make it possible to open up expansion intelligence to other partners.
João Caetano
em
Jan 7, 2025
Brands must keep up with the changes of generations
Consumer segmentation is no longer an option and is a necessity
João Caetano
em
Jan 7, 2025
The new Franchise Law and Big Brother Brazil
The new Franchise Law (13,966/19) encourages franchisor networks to be more careful in their geographical expansion.
Mapfry Team
em
Jan 7, 2025
Evolving segmentation
Know how to divide the territory and conquer it.