João Caetano
upon
Jan 7, 2025
Reflections at the end of the year

Revisiting our year-end messages, we rediscover the sensitivity of those moments

At the end of each year, the feeling is always new

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Original message sent to Mapfry subscribers on 20/12/2024

From platform to ecosystem

Over the past few years, we have evolved of a Geomarketing tool For a complete ecosystem that supports companies in their strategies of territorial expansion and intelligence.

This evolution reflects our commitment to developing affordable solutions for companies of all sizes, transforming geospatial data into strategic insights.

Our inspiration comes collaborative nature of market studies And the challenge of delivering simplicity and power in the complex interaction between multiple data sources.

Thanks to you, today there are many of us and, the more we grow, More people are excited to be part.

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Original message sent to Mapfry subscribers on 22/12/2023

Intense, true and sincere

Finally, we were able to achieve the objectives set out back there, but the truth is that we expected those objectives to have been achieved well before.

In the meantime, we postponed schedules, reduced targets, and doubted our real proportion in this market.

So much so that possible achievements are the subject of our 2023 year-end message.

This feeling of insecurity in contrast to the purpose of bringing the power of Geomarketing to more audiences is reflected in the 2022 message.

Alone we would never be able to do it, today we are the largest community of professionals.

In this coming year, we are going to challenge much more than the domain image, but the very domain of today's companies.

We entered 2024 with the power of Geomarketing and we are going to use it.

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Original message sent to Mapfry subscribers on 28/12/2022

Why are we here?

There are times when dreaming feels like a delusion.

Alone, unsure, small in relation to our greatest ambitions.

It turns out that believing is an idea that awakens and then takes hold.

That's when we began to believe that everyone should understand the world around them.

Both large and small companies depend on the market to do their business.

However, only the big ones have the resources to achieve the benefits that maps offer.

It became increasingly clear that the other side had a lot to gain from the maps and their information.

A movement came from different places, leading professionals, consultancies and startups in the same direction.

With each one that joins, others are inspired to be a part.

The smallest act in favor of those who have never seen a market map is a challenge to the domain image used by traditional companies.

The image requires effort because it is not natural.

Their long-term contracts reveal the fear that the day is near when everyone can count on the power of this information.

May the power of Geomarketing be with you in 2023!

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Original message sent to Mapfry subscribers on 30/12/2021

Thank you for the company

We came to the end of this year together when there were plenty of shocks, but here at Mapfry we share a great sense of accomplishment.

It's energizing to know that when you created an account on our Geomarketing platform, you believed in our work.

The intense changes brought about by the pandemic and the subsequent crisis reinforce the importance of analysis before action.

In the midst of this turbulent year, we started offering a completely free plan, designed for those seeking to familiarize themselves with Geomarketing.

It fills us with joy to imagine that more people can count on this resource.


Despite the turmoil ahead, it is that same joy that is in our wishes for a prosperous 2022.


The pandemic is a reality, advances in vaccination and new variants point to a reopening with back and forth.

The economy is suffering from the expansion of public spending, increased interest rates, and fewer resources for families.

Electoral disputes add uncertainty to the business environment.


Even so, there are paths, so I now invite you to follow us on our blog the new series of articles that highlight the Possible routes in the middle of the coming year.