Mapfry, as the largest Geomarketing ecosystem, has attracted different analyst profiles, each with their own approach and enthusiasm regarding the use of the platform

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We conducted a study of our user base that revealed five types of analysts who use the platform the most.

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1. Turbinado

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This analyst uses Mapfry intensively and is always looking for new ways to apply his skill.

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He adopts the platform as an essential part of his daily life and does not hesitate to share his projects on social networks, showing enthusiasm about the insights obtained.

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2. Discreet

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Use Mapfry frequently, but avoid drawing attention to the fact.

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He prefers to work behind the scenes, making the most of the platform's functionalities, but without disclosing its use to his colleagues.

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Often, this type of analyst may be ahead in adopting new practices, but they maintain a more reserved profile.

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3. Skeptical

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He is not convinced that the information is secure and up-to-date, preferring traditional methods of evaluating points, such as the field visit.

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He questions the real impact and uses the platform to complement his analyses.

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4. Enthusiast

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Excited by the potential of Mapfry, Enthusiast appreciates the advances that the platform has brought to data analysis, but feels that he does not yet understand all its possibilities.

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He closely follows the news, but he is not an advanced user.

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5. spotter

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It is still evaluating the use of Mapfry.

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He watches from afar, interested but cautious.

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Your curiosity makes you want to better understand how the platform can be applied to your work, so keep using the free version until you see real benefits that justify the upgrade.

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Understanding the Impact of Profiles on the Workplace

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Most Mapfry users have already carried out projects, but only 25% have transformed them into stories.

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This reflects a scenario similar to the adoption of new technologies in the corporate environment, in which professionals have different levels of comfort and familiarity with the tools.

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A Pathway to Full Adoption

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To encourage the most effective use of all profiles, Mapfry is about to launch a contest to reward the most viewed stories.

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As part of this strategy, we will hold workshops and question and answer sessions to help clarify doubts and unlock the platform's potential.

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Contest rules will be made available soon

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1. Alexa
2. JBL Box
3. Earphone

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