The article Chain reactions following the new coronavirus crisis may directly affect the economy of neighborhoods (SP), published on 25/06 here in Update or Die! and later on Estadão I was already dealing with the possible crisis in Faria Lima and its surroundings.
But the tough cover story of Veja SP from 26/06/2020 about XP's controversial plan to leave São Paulo scared a lot of people.
If before we talked about the impacts of the extended policies of Home office, we would now be faced with a corporate stampede.
Her own XP If you say misunderstood in your strategy:
Will it be a new office or a new XP?
With 7 of the 8,000 autonomous agents connected to you, XP coordinates this wide network of professionals and works as a Mecca for this audience, which always seeks information at the source, values eye to eye and only exchanges certain secrets in person.
Being the center of this universe and doing so from Faria Lima is expensive for XP. As much as the County has a very special appeal, acting only in it limits its living space.
With Departure from its main office of independent agents to the competitor BTG, XP is faced with a dispute, but also with the possibility of consolidating its leadership geographically, by creating a Lifestyle Enclave.
Going beyond what is the Itaú complex in Jabaquara or Bradesco in the City of God in Osasco.
XP's target microregion already has several important facilities for its audience, such as airports, residential condominiums with different profiles, luxury shopping centers, and can continue to expand from Villa XP with gastronomic centers, spaces for fairs and events, such as the successful Las Vegas Design Center, with its almost permanent exhibitions.
Additionally, other financial institutions may join the strategy, thus creating a sub-center for activities of Back Office with the appeal of quality of life.
That's not entirely new, the city of Charlotte, North Carolina, took on such a role after the 2008 crisis..
The opportunities are immense, which is why XP assured the real estate development rights surrounding your venture, consolidating the region chosen as the preferred destination for this market.
Regarding the speculations regarding the pandemic, we can remain confident that despite all the changes, decision-making centers will continue to depend on the proximity between people.
Electronic communications are still pale representations of reality, far from equalizing the economic value of being present in the right places, with their social, cultural, political, and even sexual codes.
The opportunity cost of being left out of Family XP is getting higher and higher.
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