Mapfry Team
upon
Jan 7, 2025
Business Trends for 2023

A New Year All Yours

It's not just you who's feeling that the year 2022 is practically over.

After a contested election, the World Cup followed, along with the year-end get-togethers.

And in the midst of all this comes the wish for a more relaxed New Year.

Looking ahead, which is where we are going, we identified 5 business trends that will shape the coming year.

1st Trend

The consumer in the suburbs or the Desgourmetization Of consumption

We came from a cycle where almost everything became a bit more sophisticated and expensive.

Just when families lost their purchasing power due to inflation.

The promise of assistance programs so that people can meet their basic needs points to a simplification of products and offers.

Especially because popular consumption is more demanding in terms of cost-benefit ratio.

The tip is to do the simple thing well done.

2nd Trend

Whatsapp!

The new strategy of META/Facebook, which is the company that owns the messaging app, Will it be investing in more shopping resources.

Everyone knows that Delivery is an important channel of sales, But the commissions of the main apps are high and the famous Zap will increasingly be an economic alternative.

3rd Trend

Honey, I shrugged the kids off!

Fewer marriages and fewer children per couple are behaviors that remain strong.

The high cost of living in cities has no prospect of improvement, Does this make families smaller.

The focus is on ensuring quality of life and good education for children.

4th Trend

Social retail

Living together is more than convenience, because it speaks of close relationships.

More people are working from their homes and those who are nearby will have more opportunities.

5th Trend

Franchise entrepreneurship

Technological evolution is changing the business landscape and it will be difficult to keep up on your own.

Businesses that are part of a network have an advantage, because they have more support and purchasing power.

Bonus!

The pandemic showed how important maps are to follow the evolution of vaccination, now is the time to use them to increase your customers.

In 2023 we wish the full force of Geomarketing to be with you!