Business opportunities in 2022
A new year arrives and a new cycle of hope opens.
2021 was such a radical year that many doubted that we would make it this far.
Fortunately we arrived and, stubborn as we are, we continue to believe in our capacity to achieve.
What to expect in a new year where:
The pandemic insists on continuing;
The economic scenario points to high interest rates, inflation and lower income;
The political plan is further shaken by the elections.
Ideas for business in the midst of this environment:
- Trending businesses
- Places that grow the most
- Direct sale in neighborhoods
- Double-income couples without children
- Changes in the post-pandemic labor market
Trending businesses
Household incomes are falling, and higher interest rates make it difficult to finance.
After all, which businesses could expand in this scenario?
Although the general scenario is unfavorable, there are niches that stand out.
These niches are the result of movements that had already taken place before the pandemic, but which were accelerated by it.
Housewives
The growing presence of women in the labor market The demand for products and services related to the home increases, such as cleaning, maintenance, security, laundry, food, even daycare centers and full-time schools.
Hygiene that is here to stay
At some point, the use of masks should no longer be mandatory, but it will be common to see people wearing a mask because they have the flu, have low immunity or want to preserve themselves in the midst of crowds.
Alcohol gel is a new friend that's here to stay. Without the leading role it played at the beginning of the pandemic, when it was contested and even missing, but still present in everyday personal care bags and cars.
Esses New habits they create opportunities for those who want to focus on hygiene and personal care, such as in a drugstore without medicines.
There are stores specializing in cleaning supplies, and there may be some niches in items related to personal hygiene.
Private events
Isolation and social distancing led families to look at their homes in a new way.
There was a boom in reforms, many leading to expansions and improvements in leisure areas.
Faced with the reopening scenario, many resumed their outings, only to discover that they now have a very good space in their homes and that it can be used more.
Products and services that enhance the experience of having a party at home are on the rise.
Decorative items, quick deliveries, live music.
Automotive maintenance and aesthetics
Cars are more expensive, as a result, many people will prefer to take better and better care of the vehicles they already own.
More expensive dollar with Uptrend.
Several businesses focused on imported goods will be forced to adapt to the new times.
We will see more electronics maintenance stores, as well as an increase in the sale of used products.
The Chinese trinket store becomes more important, while the Apple merchandise store moves away from reality.
Food as a specialized item
Picanha was among the most sought after products on Black Friday, followed by the jar of Nutella.
The stores linked to certain food items cease to be everyday and tend to become more specialized, this creates new market spaces.
If before we had ordinary markets selling everything and those for fine items and delis dedicated to imported ones selling the most sophisticated items.
Now, a middle category seems to be emerging where the most expensive items from ordinary markets will be offered.
Places that grow the most
No place is the same as the other.
Some places may be very similar, but just as there are similarities, there are differences.
And those differences may represent special opportunities.
Profile of the places with the most growth potential
The economic crisis if Drag since 2014, between forecasts of recession, depression, and stagflation, we have been living with low investments for some years.
This chronic lack of investment causes some places to deteriorate and limits the creation of new spaces.
Remaining the places that are well structured, which are now being contested and are more valued.
Which attracts families that can afford more.
Your view of places must be free from prejudice, neighborhoods that were not traditional can be revised in light of the lack of options.
The growth process of cities is very uneven, creating ideal places while others lack everything.
The ideal places are typically central regions and upscale neighborhoods, but those are already valued.
Look for the middle ground, popular places less affected by crime, poor sanitation, pavement, lighting, or accessibility issues.
Direct sale in neighborhoods
In the past, when we ordered a taxi, we had to call a radio taxi company, which would dispatch a car wherever it was.
Even if there was another one closer to you.
The wave of transportation apps illuminated a great inefficiency of analog times and generated gains for everyone.
Despite the controversies between drivers and taxi drivers And now two drivers with the apps.
There's a new wave of that kind starting.
Time to rethink the use of that little room in the Bottom of the garage, this space has everything to become your new business.
Stocking products for sale used to be an activity for professional merchants, such as supermarkets, butchers, and beverage warehouses, but this is changing very quickly.
Now you can specialize in a category, a niche of medium to high value products, form a small inventory in your home, and make sales in nearby neighborhoods by Means of Whatsapp groups.
Tip: leave perishable products to professionals and focus on items that can be stored longer, your sales cycle will be different and you will have fewer resources for promotions or impulse sales, typical of markets.
Couples without children
The idea of delaying the birth of their first child or the firm decision not to have them was already gaining ground among families in Brazil and around the world.
This group even has a nickname, DINK, from the English double income without children.
This family arrangement in which both of them work, generate income while having less expenses creates an advantageous situation for consumption.
Some couples even think about having children, but prefer to postpone them while consolidating their careers, investing in their own property, or seeking travel and consumer dreams.
Having children means more expenses and less willingness to work.
This group prefers places in the city where life is more dynamic and practical.
Her priorities are work, study, and leisure.
Places that concentrate these activities attract them and they can afford them.
We are going through a difficult phase for the economy in general, but this group has everything to withstand the moment.
This new family composition was growing and was Accelerated by the pandemic.
Some thought that isolation could bring about a baby boom, but the opposite occurred.
The uncertainty of the moment and in relation to the future meant that Should couples postpone their children.
Changes in the post-pandemic labor market
The first move was when everything closed and companies put their employees to work from home.
Now, even with the principle of reopening, this format shows that it is here to stay.
The second movement comes from Hires already under a home office basis, when vacancies were filled by people who live in distant places and are unable to even go to the office.
The third movement comes from sectors that have always had difficulty hiring, being able to search for people from anywhere.
These movements consolidate the reality in which more and More people are going to work from home or very close to them.
Residential neighborhoods are growing in importance.
Many businesses and restaurants are concentrated in the city's central neighborhoods, where the workers were also located.
Opportunities are emerging in neighborhoods and are perfect for those who want to start investing little.
Conclusion
The renewed importance of households as centers of consumption and wealth production is evident.
A good analysis of neighborhoods should consider:
Households by type - house, villa or apartment
Population by age - how many people by age group
Family composition - number of residents per household
Average household income - families by income bracket
Households by condition of acquisition - your own or rented
Mapfry is a Geomarketing system with up-to-date information from all over Brazil at the block level.
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