This is the fifth and final chapter of the series of contents dedicated to the cholera map, created by Dr. John Snow during an epidemiological outbreak that killed hundreds of people within a week in 1854 in the Soho region of London. The previous chapter was, The bomb is banned under protests.

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In the year 2007 the world population reached an important milestone

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The migration from the countryside to the cities led to an inversion of geographical importance, with more than half of the world's population living in cities.

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The movement that began around 1300 and is still going strong, displaces life in the human from its historic rural stage to the urban scene.

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Although this is a series commemorating the events that took place in London in the year 1854, it has a strong relationship with Brazil.

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Our country is experiencing a superacceleration of this movement, with events equivalent to those experienced in England in past centuries.

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Our agricultural production remains strong, with an increasing use of the land, without this representing a population increase in these regions, quite the contrary.

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The much dreaded invasion of machines is already a reality on farms, where brute force, mechanization, and intelligence are more present in equipment than in people.

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Until John Snow discovered the health risks associated with uncontrolled human agglomeration, cities were terribly toxic places.

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The arrival of the masses in London, from the immediate rural provinces to the outskirts of the British Empire, made the Victorian capital a sample of what life would be like in the future.

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Nothing could change the migration of people out of the camps, with cities being the only possible destination.

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But something about the cities had to be changed so that they could be the stage of modern life that was being designed.

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This change had its genesis in the sensitive description of the drama experienced by the Soho families carried out by:

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• Dr. John Snow, a scientist interested in people's health and well-being
• Reverend Whitehead, a religious dedicated to love others

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Together, they were able to demonstrate that cities needed to change with the times.

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The cities changed and more people moved to the cities.

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Even so, the uneven geography of the changes leaves room for this awakening.

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One out of every three residents of the world's cities lives in housing areas as precarious as those experienced in London in 1854.

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They are people living in homes that do not protect them against weather conditions, do not offer essential space to the individuals who live there, without water supply or sewage treatment, often without a bathroom, without the recognition of the address and the right of ownership over that structure.

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Brazil is experiencing a slight improvement in this regard, with the reduction of the urban population living in favelas from 37 to 22%.

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There is little to celebrate, as the dynamics of urban life outside the favelas squeezes families into micro apartments, in the transportation system, in dependence on increasingly expensive food.

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That huge jump between 1960 and 2020, in which we reached 87% of our population living in urban areas, with half of those people living in metropolitan regions, where living conditions are the most demanding.

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This explains the success of several businesses in the cities, which saw the demand for their goods and services increasing continuously, as well as the cost of living of families.

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The projection is that by 2050 we will have reached 92% of our population living in urban areas, with high expectations regarding the high capacity of even more automated agricultural production.

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If nothing else is done, problems of the same order as those experienced in London will remain common.

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Life in cities can be good, since in cities it is easier to provide:

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• Access to electricity and telecommunications
• Superior sanitary conditions
• Drinking water
• Food and means for its preparation
• Health and education services

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How to bring the rest of the people to these conditions and how to make life in cities more fulfilling than penalizing?

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We believe that the answer lies in urban decentralization, in the consequent reduction of the pressure on the cost of living in some places for the benefit of a more rational distribution of employment, leisure, transportation, commerce and services.

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That's why we chose an open business model, simplifying access to fundamental information for the articulation of these new centralities.

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Take the Geomarketing for everyone It is our contribution to that New World Start Now.

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Love for cities

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