In times of startups and micro-celebrities, stars and companies emerge with great ease.
In the midst of this myriad of possibilities, everyone separates what is most special.
Get to know the Mapfry, a new Geomarketing company
Locations are decisive for many other choices we make. They act without us being aware of the many times they define our priorities, yet we know very little about them.
What defines a location's profile?
The profile of those who live there is a topic that can be so strong that residents adopt nicknames from the region where they live or travel.
At the end of 2019, Vejinha published an article about the profile of those who work in the Faria Lima region, calling them Faria Limers. The article was a success because of the way it described the unique habits and values of this audience.
Faria Limers: what is the way of life of those who work in the “county”
Soon after, Portal Universa published a beautiful article, by Marcos Candido, about the predominant profile of those who live in the region of the Republic, Santa Cecília and Vila Buarque, humorously calling them Saint Ceciliers, as a counterpoint to the audience described by Vejinha.
Psychoanalyzed and bohemian residents/My fern, my life
The article cites Maurício de Alcântara's master's thesis, which covers the processes of change experienced by the Vila Buarque region.
Including access to a map of landmarks for the new audience that has been adopting the neighborhood:
Side by side, questions arise regarding Gentrification, the process of the occupation of a region by higher-income people who end up expelling the original residents.
What does Mapfry do in the midst of all this?
Regions have profiles and they change over time.
We have built databases that allow us to interpret these movements.
This frees analysts from efforts related to the mapping of phenomena, thus being able to place greater emphasis on the consequences that these profile changes bring and the opportunities they create.
Our story begins.
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