We were present at the Podicasti episode about franchise expansion and presented our business approach

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In this episode, Lucio Aleixo and Lucien Newton welcome João Caetano, founder of Mapfry, a leading company in geolocation products in Brazil.

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João shared his trajectory and emphasizes the importance of several characteristics to stand out among entrepreneurs, in addition to telling about the evolution of geolocation and how science became essential for the success of many businesses, especially in the franchise sector.

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João also talks about the impacts of location on business performance and exemplifies real cases of how data analysis and the choice of the right spot determined the success or failure of a company.

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Lucio and Lucien complement their personal experiences and analyses, stressing the need for careful planning and the importance of avoiding concessions that could jeopardize the future of the venture.
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The founder of Mapfry tells several stories and challenges of integrating technology into geomarketing, highlighting the importance of adapting to the new tools and data available.

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The conversation includes a detailed analysis of how artificial intelligence is transforming the way we analyze geolocation data, making the process more accessible and efficient.

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Which also discusses the international expansion of geomarketing platforms and the associated challenges, with João sharing his experiences and perspectives on Mapfry's global growth
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This episode is essential for entrepreneurs, franchisors, and anyone interested in understanding how geolocation can be a powerful tool for business success.

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