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OOH Media Agency
The advertising world is discussing the relationship with digital media, from the phase of overwhelming passion to spectacular marriage, and today we are experiencing a real crisis.
Some say that digital media no longer converts like before, others complain about the high costs, after all, the price is determined at auction and the more people want to enter, the more expensive it gets.
Advertising gurus say that the right path is to build strong brands and not rely so much on paid traffic to generate sales.
Underneath all this turmoil, the outside media emerges.
In recent years it has been condemned for not being measurable, no one is able to assert the return it brings, but everyone knows that it works.
It works because it's simple, panels exposing messages on the paths people pass through.
John Wanamaker was a visionary businessman who lived between 1832 and 1922.
Creator of the exchange policy without questions, he was also a master in marketing measurement:
“Half of what is spent on advertising is thrown away, I just don't know what half”
A century later, we found true geniuses who claim to have solved this mystery:
“I know where every real invested in digital media is”, says the CFO
“Just build your business digitally and you won't need other media,” says the CEO
“Investing in brand strategy reduces the cost of acquiring customers online,” says the CMO
In practice, John Wanamaker's measure is still true and the foreign media delivers its half very well.
In the hands of good planners, it delivers more.
And that's how a media planning agency is resuming investments in OOH (Out of Home).
See how they're doing it and you can do it too.
Answer these six questions:
- Who is the target audience?
- Where does he live?
- Where does he work, study, or do other activities?
- At what point in this journey would it be best to impact the public for the benefit of the campaign?
- What are the outdoor media inventories available at these locations?
- Are there other elements that can enhance the message?
For example, an alcoholic beverage campaign may prefer a bar region to encourage experimentation and consumption.
Another campaign to launch a superhero movie may prefer the region close to schools and universities, where young audiences are located, rather than around movie theaters.
Now gather this market intelligence in a presentation with media inventories about maps with audience profiles and other points of interest.
Voilá, not only do you have an excellent campaign but you are going to present it using market maps.
Cell Phone and Accessories Franchise
Everyone has seen this meme that expands Maslow's pyramid of needs:
It's hard to disagree with the importance of WiFi and, consequently, the battery, but what they should really show is a cell phone!
Jokes aside, the cell phone is a basic necessity, since it is from it that demands for services arrive for the enormous number of informal workers.
App drivers, motoboys, manicures and everything else is orchestrated through Whatsapp conversations, with the sending and receiving of payments.
Without a cell phone your life stops, and when that happens you stop earning money to meet basic needs such as housing and food.
It is with your cell phone that you organize yourself to go somewhere, use the map to find your way around and find places and friends.
Tinder and the like lead to romance, Tiktoks teach us how to get things done or we relax with funny videos.
Your whole life could be wrapped up in a cell phone, so it's so important that yours is working and up to date.
Now it's easier to understand how spending on Cell Phones & Accessories is growing, categories measured by Mapfry together with several others that show places with a higher concentration of informal workers, ideal places for a new network unit.
Real estate consultancy
Think of a sector that corresponds to 6.2% of total GDP, representing only 1/3 of Brazilian industrial production.
You were right if you thought about Civil Construction.
Building construction is where there is the greatest potential to generate wealth, being a specialized and capital-intensive activity.
Have you ever wondered, how is something so expensive and laborious to build being thrown away?
It's quite likely that you've never asked yourself, simply because you already know the answer.
Buildings are demolished when they cease to fulfill their role in that place, they come to be seen as White elephants, growth limiters, symbols of a time that has passed.
Therefore, location plays an extremely important role in this powerful economic sector.
At the same time, its main agents are focused on essentially constructive activities, such as labor, cost management, and project control.
It is at this time that it is worth relying on the experience of a consultancy, which has the benefit of dedicating itself entirely to economic geography, being able to understand the valuation potential of a region and which formats will be most in demand.
This influences the purchase and sale of land (landbank), design patterns based on current and future lifestyle and housing demands, possible transformations of purpose via retrofit, and even the acquisition of clients with a purchasing profile in the launch phase.
Each percentage point moved in the right direction represents millions in the world of Civil Construction and consultancies are able to point out trends.
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