Do you know what the largest supermarket chains in Brazil and the world have in common?
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All, that's right, all, without exception, use Geomarketing as the basis for their decisions.
For a network that still doesn't make use of this powerful feature, we have great news.
You start in a very simple way, just create a free account here at Mapfry 👆
In this initial plan, information such as Total Households, Total Population, and Households by type is already available.
A network can start its Geomarketing strategy with just this information.
Follow the steps:
- Map existing stores to understand their distribution across territories
- Calculate the population within 1 km of these stores, how many people are served?
- Map competitors within a radius of 1 km to find out who shares the market with you
- Compare the size of the population with your sales to find out your market share
- Take steps to increase revenue depending on the size of the population when participation is low and identify factors affecting sales, such as which competitors are most active
It may seem easy, but it's not.
Therefore, we recommend that all analyses be accompanied by Mapfry certified consultants.
By following these five basic steps, a network will go a long way in understanding its influence on the territory and will be able to improve its results.
Having achieved better results using the free account, your network may be able to upgrade to paid plans.
Imagine having access to family income information, expenditures by category, areas with the highest flow, age of individuals, and size of families.
When you reach this level, you will be at the same level of use of Geomarketing as the largest supermarket chains in the world!
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