Total residents in permanent private households

It allows you to measure the target audience potential for your business in the defined area of influence.

They are the effective residents of that region, those who reside in the numbered households.

This number doesn't take into account the region's fluctuating population, such as tourists, workers, or students, for example.

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Methodology

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This is a survey carried out by IBGE (Brazilian Institute of Geography and Statistics) in 2022 Demographic Census and updated by Mapfry based on more recent indicators, such as PNAD And the Population Estimates.

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The methodology for updating the indicators takes into account the different characteristics of Brazilian cities that imply specific demographic dynamics.