Adopting Mapfry isn't just about using a better tool, it's about valuing human judgment and trusting that our understanding outweighs optimization every time.
If you agree with that, you'll want to move here.
The companies that made the transition successfully underwent a detoxification process, with transformative effects.
Phase 1: Dark Week
The initial transition may seem chaotic.
Without reports, data of all kinds, teams can feel disoriented.
Here's what happens:
- Day 1: Teams panic when they see their usual dashboards deactivated.
- Day 3: Data teams now have fewer answers ready and ask more questions.
- Day 5: Expansion managers are once again able to give their opinions at the locations, the discussions are deepened
Phase 2: Abstinence
In the second week, anxiety gives way to clarity:
- Week 2: Teams notice patterns that previously went unnoticed.
- Week 3: Decisions change from “What does the data say?” for “What do we really understand?”
- Week 4: Great success emerges, a neglected opportunity is seized, and the results validate intuitive decisions.
Phase 3: Lightness
The days of panic over the lack of data are remembered with humor.
Week 5: Those complicated people who like complicated things start looking for jobs elsewhere.
Success after migration
To maximize Mapfry's potential, follow this step by step:
Simplify metrics
- Identify which metrics directly influence decisions, eliminate the rest.
- Focus on three main categories of metrics:
- Survival: Cash flow, operational efficiency.
- Alerts: Decrease in sales, unexpected costs.
- Growth: Same Store Sales, New Points Maturation Curve
Prioritize notes over numbers
- Spend time observing customers in real settings.
- Take teams to the field to discover aspects of the problems that the data doesn't reveal.
Detoxify thinking
- Start asking, “What are we missing out on?” instead of “What do the numbers say?”
- Replace KPI reviews with discussions about qualitative insights and strategic hypotheses.
Maintain a culture of analysis
- Use narrative reports, complement the numbers with real stories about customer behavior and team successes.
- Audit decisions quarterly to add new elements and interpret them.
Detox in action
In the first 90 days, a beauty and wellness company that migrated to Mapfry discovered:
- That heat maps were less important than bottlenecks in the customer journey.
- Locations with more loyal customers were outpacing high-traffic units.
- This changed its direction from flow to relationship, targeting new clients with a profile to be loyal rather than converting bystanders.
Convincing stakeholders
Making the transition from a traditional tool to an innovative one can be intimidating.
Pilot Program
Choose a team to test Mapfry and compare it with the current solution.
The test team must commit to exploring all of Mapfry's features.
We've seen cases where users who were very used to the older solution simply didn't test all the available features.
Therefore, it is important to include in the group of evaluators those who do not have access to the current solution.
Start with a survey of minimum essential requirements, the MVP of the need.
It's no use wanting Mapfry to have everything the other tool has.
Focus on what data really influences your business and with them it should be disseminated.
PS: Mapfry does not offer pilot programs as standard, but we can organize a short training cycle for your team of evaluators with access to professional resources.
Be aware that an in-depth assessment will consume our most precious resource, which is time, and provide access to the most advanced version of our technology.
Preparing for the Future
Measure less, understand more
Regularly review whether the metrics are still serving their purpose.
Incorporate empathy into the process
Build workflows that prioritize human understanding over algorithmic perfection.
Stay tuned
Question assumptions regularly and recalibrate based on real-world observations.
Your detox Start now
Disable using the current solution for a week and validate how Mapfry will help you reveal hidden opportunities in plain sight.