Our platform is used to identify the most promising locations for any business
We drive business growth through market penetration and/or geographic expansion strategies:
- Increase in sales by attracting new customers where the company already operates or by selling more to current ones
- Mapping opportunities, understanding target regions, competitive intelligence to identify promising markets with high return on investments
Expanding is more than growing
Expansion is not synonymous with disordered growth.
A coherent strategy based on a realistic view of the market and its possibilities:
- Identify the available Market Share:
- How much of the market can be captured without overlapping or cannibalizing sales?
- Assess untapped market opportunities:
- Understand the geographical distribution and strengths of competitors to find gaps.
- Strategically plan commercial outlets:
- The right location amplifies access to the target audience and optimizes logistics costs.
- Define realistic geographical and financial goals:
- Excel accepts everything
Look for you to see
Identifying market opportunities involves a systemic view of the region, which integrates consumption data, demographics, and local trends.
Here are the key elements:
- Find out the location of the target audience:
- Which regions have the highest density of consumers that align with the ideal profile?
- Analyze consumption by region:
- Regional differences impact the acceptance of products and services.
- Identify product mix opportunities:
- Customizing the portfolio by region increases relevance and profitability.
And that's it, period.
Choosing the ideal commercial outlet is a science combined with business acumen.
Factors such as accessibility, flow of people, and synergy with nearby businesses shape the decision.
Criteria for finding the sweet spot:
- Accessibility and visibility:
- Places with easy access and good signs attract more customers.
- Analysis of consumption clusters:
- Proximity to areas of high population or commercial density.
- Costs and operational viability:
- Balance between property cost and expected return.
Delivery beyond reach
With the growing demand for delivery services, defining delivery areas is a crucial step.
This planning considers:
- Logistic capacity:
- Distance that maximizes efficiency without compromising service quality.
- Local Demography:
- Align menu and price with the area's socioeconomic profile.
- Competition:
- Map areas where the delivery service is still underexplored.
Strategic tip: Testing pilot delivery areas before a full expansion can avoid waste and costly subsequent adjustments.
Understand to serve
Regionalized marketing is not a choice, but a necessity to achieve relevance.
Targeted actions have a greater impact because they connect with the local reality.
Key approaches:
- Customize campaigns:
- Create messages that resonate with community values and priorities.
- Study local media habits:
- Determine the most effective channels to reach the audience.
- Explore seasonality:
- Take advantage of regional festivities or events to promote products or services.
My enemy
Knowing your competitors is vital to differentiate yourself.
Competitive analysis involves:
- Study prices and product mix:
- Identify gaps in the market.
- Map physical presence:
- Discover underexplored areas.
- Monitor promotional actions:
- Anticipate market movements.
Step longer than the leg
Effective expansion depends on logistics aligned with regional peculiarities.
Pillars of efficient logistics:
- Inventory adapted to regional consumption:
- Avoid excesses or lack of products.
- Optimized transport routes:
- It reduces operating costs.
- Centralization of distribution: A
- Assess whether regional hubs are needed to meet demand.
Move and move
There is no universal approach to product mix or pricing.
Both need to be adapted to local consumer behavior.
How to adjust the product mix:
- Premium products for higher-income areas.
- Economy items for price-sensitive regions.
- Specific promotions that meet the season.
If it makes money, it makes sense
By understanding the region, a company obtains valuable insights to see market potential and to structure a coherent expansion strategy. By integrating logistics, marketing, competitive analysis, and product mix customization, it is possible to precisely target resources and capture opportunities in a sustainable way.
The secret lies in the analysis that connects each data into a cohesive flow, transforming market complexity into a competitive advantage by:
- Focus efforts on the right target audience.
- Offer products and services that truly meet local demands.
- Avoid investments in areas that do not bring sustainable returns.