This initiative encompasses a set of measures aimed at improving the criteria for selecting markets to increase the conversion of leads into franchisees.
Razon de ser
In Brazil, the franchise model is also a vehicle for productive inclusion, offering a reliable path for entrepreneurs to become entrepreneurs.
Having someone to share the dream with helps you grow, especially with the support of those who have done it before and done it well.
We believe in this partnership between people and big brands, uniting families and talents in a meritocratic balance, where those who do the most earn more and everyone grows together.
No other economic sector is more associated with Geomarketing than franchising, where each store must be opened with the utmost care, with full respect for the franchisee's investment.
For these reasons, we want to contribute to ethically guided brands that seek planned growth, reach their full potential.
lets help your network find every place that has a profile to receive a unit with good performance.
Participation Criteria
Ideally, your network should meet some of these requirements:
- Its network is accelerating in growth and is already participating in the Brazilian franchising trade show circuit in 2024
- Your network and understands the importance of sustainable growth
- Growth target above 25% in 12 months
Assess your expansion objectives
Units to open in 12 months/Current units = Business growth target
For example:
A network with 100 units and an opening plan for another 25
25/100 = 0.25 or 25% of 12-month growth target
Partner brands involved in this initiative
Geoinsight, Cassiana Duarte Consulting, GeoSmart and Tressmaps
Our partners will act with a focus on:
- Personalization - we will identify your success factors and the weight of each attribute for your good performance
- Quality interactions - you will be able to explain your main challenges
- Proximity - personal and frank contacts
- Commonwealth - training and certification of your team in our Geomarketing methodology
- Free of charge - this program does not depend on the hiring of professionals or platforms
How will we help you exceed your goals
Franchising is growing
Every major chain started with its first store.
Reaching hundreds of stores is the sum of a lot of work well done over time.
That good work is what we call sustainability.
A term closely associated with the environment, but which fully applies to true care in the sense of contributing to business performance, keeping away from opportunistic and predatory movements.
The link between a first store and a large chain is sustainability.
Good market studies indicate the places where the opportunity is sustainable, where there is demand.
Among the most important attributes evaluated by the research that assigns the Franchising Excellence Seal, is the commercial performance of the unit.
Those who neglect this are unlikely to win the Seal.
Those who have the Seal know the value of consistency in the search for markets with potential, of market security.
The brands that will participate in Expo ABF 2024 are investing heavily to be close to potential franchise investors.
It is a consensus in the expansion market that the smaller fairs that run in Brazil, such as Franchise 4U Or the B2B Franchise, offer more proximity for lower costs.
What nobody tells you is that those who attend the Expo show up earlier and earlier and can use the itinerant fairs for the final conversion.
Our challenge is to help you convert more now after Expo ABF.
How are we going to do this
Methodology + Technology = the highest level of service
Updating your Expansion Plan
- Table of municipalities with consumption potential and data from the new Census
- Market presence analysis + potential markets
- Limits to growth - distribution reach, service, support
- How many units can you open and which are the priority markets
Criteria for selecting Commercial Points
- Review of your best stores to calibrate the checklist
- Customized assessment methodology for your business
- Business metrics for better unit performance
Resources to convert more at Expo
- Optimized lead capture material with priority regions
- Projects published for the best markets demonstrating the opportunity
- Targeting a pre-fair digital campaign in priority markets
- Presentation of the opportunity supported by a Geomarketing study
Deployment
Selling franchises doesn't make money, implementing it does.
The history of the hamburger franchise of a influencer who “sold” several units that were never inaugurated.
In order to unlock the last stage of your expansion, we will use the search for commercial real estate in priority markets, shortening the cycle until the opening of the unit
FAQ
Who can participate?
- Only brands that are accelerating growth and are already participating in the Brazilian franchise trade show circuit in 2024 understand the importance of sustainable growth and aim for growth above 25% in 12 months
Why is Mapfry offering this program?
- We offer this program in partnership with other companies to value brands that adopt the best market practices
How do I sign up?
- There is a form higher up on this page
Are those who are not selected for this stage on the waiting list?
- We don't have any plans for new editions of this program yet
What do I have to gain?
- Your geographic expansion process will be reviewed and updated
- Your network can grow faster without losing quality
- Your system and service costs may decrease
Can I hire a follow-up of this type for my company?
- Yes, this format of services is offered by independent consultants
- If your brand has not been selected, you can still subscribe to the entire program