The opportunity was clear.
Until 2020, the platform scene consisted of two or three most relevant platforms and some others in previous stages of evolution.
Considering our combined experience in this Geomarketing, with the founders having worked on four other platforms, consultancies and clients, it was evident that there was a great emptiness in the human aspect.
Like the Mapfry team, there were many other professionals competent in Geomarketing who withdrew from the segment due to lack of perspective.
Until that moment, the only way to use a first-rate platform would be to be employed in a company that had contracted the platform and made it available to the professional.
But even that was difficult, the platforms charged abusive amounts, feasible only for large companies, and on top of that they were full of flaws.
In order to write a new story in Geomarketing, Mapfry was designed by professionals, for professionals, valuing personal relationships.
As soon as it was launched, in June 2020, the first version of the platform already allowed the free creation of accounts.
Today there are thousands of users experiencing an unprecedented reality of analysis, with some contacting Geomarketing for the first time and others reconnecting with the segment they once had to leave.
With each one that joins, others are more excited to be part of it and growth accelerates.
This is how we gained the leadership, being able to say with confidence that, in terms of number of users, we are already twice as large as the second largest platform and three times larger than the third.