Forces That Shape Mapfry
🛜 Interconnection
Gone are the days of data silos, where each platform worked only with its own information.
The demand for integrations and views in real time has been trampling closed systems.
As an open platform, Mapfry is at the forefront of this transformation in Geomarketing.
🛢️ A New Key Feature
Each technological revolution is marked by a central input that drives its growth.
Just as oil and steel shaped past industrial eras, geospatial data is shaping the new era of marketing.
Location data is the key element in defining where, how, and to whom a company should direct its actions.
👀 The back of the owner's eye
From new technologies, new organizational practices and business models also emerge.
By facilitating access to Geomarketing, Mapfry challenges the traditional way of carrying out market analyses, bringing insights directly to decision makers.
This allows the return of the “owner's eye” and its entirely new market readings.
🎓 The new infrastructure
Just as past revolutions required physical infrastructure such as railways and highways, the Geomarketing revolution also requires its own infrastructure.
We are building this base by disseminating knowledge on different channels, using any and every digital platform at our fingertips, such as blogs, social networks, videos, and webinars, to educate our audience about best practices.
💻 Entrepreneurial attitude
More and more people plan their professional lives thinking beyond employment and career.
The entrepreneurial vision leads to the search for ways to explore technologies to win the market in a viable and profitable way.
This brings them to Mapfry, which works by transforming complex location data into accessible solutions for companies of all sizes.
🚀 The change has started
As Geomarketing expands, the market in general adapts to this new reality.
Many are still resisting the new possibilities created by Mapfry, creating tensions between platform generations.
However, more and more companies realize that they need to incorporate elements of Location intelligence in their strategies it is intended to remain competitive.
Once they agree with the statement above, using platforms like Mapfry ceases to be a choice and becomes a requirement to survive in the modern market.